The loop
The leak is rarely where you think.
Most founders come to us wanting more new customers. Fair enough. But when we look, the problem is usually spread across the business: enquiries nobody follows up, proposals that sit for a fortnight, happy clients who are never asked for more work or for an introduction. Each piece looks fine on its own. Together they cost you a year of growth.
Most businesses focus on Find and Win. The cheapest growth sits on the other side of the loop: clients who stay, say so, and buy more. We look at the whole loop, then fix the part that will move your number most. Not everything. The right thing.
Find out where your loop breaks: take the Margin CheckApproach
We map the whole loop, find where it leaks, then fix the part that will move your number most.
Approach
1. The Margin Check
Free · 5 minutesSixteen questions that show you where to dig. You get pointers, not a score.
Take the Margin Check2. The Revenue Diagnostic
Fixed scope · Fixed priceWe go through your pipeline line by line, map how you actually win and keep clients, and find the constraint that matters most. You get The Revenue Truth: one page on what is really likely to close, where revenue is leaking, what to fix first and what it is worth, plus a 90 day plan.
3. Fix it, then keep it honest
One problem, one intervention, one measurable outcome. Then, if you want it, a monthly review of the number: what was meant to happen, what did, why, and what changes. Your team owns the system. We keep it honest.
How we work
We start with the number. Not your salespeople, not your CRM.
Messy data welcome. Spreadsheets, inboxes, a half filled CRM. Send it as it is.
Tool agnostic. A shiny new CRM is rarely the answer. If you still want one afterwards, you will know exactly what to ask it for.
Built from your evidence. Every business starts from a different place, so no two plans look the same.
Margin Check
The Margin Check. Sixteen questions, five minutes.
A read on which half of the circle is holding you back, the first place it breaks, three things to dig into and one thing to do on Monday.
Take the Margin Check