Privacy, cookies and terms

Wide Margin Ltd, registered in England and Wales under company number 17495041, registered office 12a Stanford Road, Lymington, SO41 9GF, UK, is the data controller for the personal information described on this page. We are registered with the Information Commissioner's Office under reference C2049481. For anything on this page, email hello@widemargin.co.uk.

The contact form

We collect your name, work email, company name, an optional turnover band and whatever you write in the message box. We use it to reply to your enquiry and to keep a record of who has been in touch. Our lawful basis is legitimate interests: you have asked a business to get back to you about its services, so we have a genuine reason to hold your details and respond.

The Margin Check

When you complete it we collect your answers, plus your name, work email and company name. We use them to send you your results and to follow up once by email to ask whether a conversation would help. Our lawful basis is legitimate interests: you asked for the results, and a short follow up from a business offering related services is what you would reasonably expect. If you would rather we did not follow up, tell us and we won't. Your answers describe how your business wins customers. We may combine them with other businesses' answers, with names and contact details removed, to spot common patterns and improve the Margin Check.

Calls

If you book a call with us we keep your name, contact details and notes of what we discussed. With your permission at the start of the call, we may record and transcribe it so we can concentrate on the conversation rather than on note taking. If you would rather we didn't, we take notes by hand instead.

You are not obliged to give us your details. If you don't, we cannot reply to you or send your results.

We only add you to our mailing list if you tick the box asking to join. It is never a condition of getting your Margin Check results. Our lawful basis is your consent. Every email has an unsubscribe link, or you can email us to come off the list. Once you unsubscribe we keep your email address on a "do not contact" list so you don't hear from us again.

We sometimes contact people at businesses we think we could help, before they have contacted us. We find names, job titles and work contact details from public sources such as Companies House, company websites and LinkedIn, and through Apollo.io, a business contact database. We hold your name, job title, company, work email, work phone number, LinkedIn profile address and notes of any conversation.

Our lawful basis is legitimate interests: telling people about services relevant to their role in a business. We only contact you in your business capacity. We only email people at limited companies and other corporate bodies without asking first. We do not cold email sole traders or partnerships.

Every outreach email tells you where we got your details and how to stop hearing from us. If you ask us to stop, we stop straight away and keep only what we need to make sure we don't contact you again.

To decide who to approach first, we sort businesses by sector, size and location. This happens at the level of the business and does not lead to decisions with a legal or similarly significant effect on you.

We advertise on Facebook and Instagram, which are run by Meta. If you accept marketing cookies, the Meta pixel on our site tells Meta which pages you visited and whether you completed the Margin Check, so we can measure our adverts and show them to people likely to find them useful. We never send your Margin Check answers to Meta. Meta is a separate controller for what it does with this data, under its own privacy policy. Our lawful basis is your consent, which you can withdraw at any time through Cookie settings at the foot of every page.

There are select organisations who process information on our behalf, under contracts that require them to keep it secure and use it only on our instructions.  If you would like details on who these organisations are, please email hello@widemargin.co.uk

Some of these organisations are based in, or store data in, the United States. Where your data leaves the UK, the transfer is covered by UK adequacy regulations, the UK Extension to the EU-US Data Privacy Framework, or the ICO's International Data Transfer Agreement or Addendum.

We do not sell your data.

• Enquiries and Margin Check responses: two years from our last contact with you
• Mailing list: until you unsubscribe, after which we keep only your email address on our do not contact list
• Business contacts we approached who did not engage: twelve months from our last contact
• Clients: six years after our work together ends, for tax and legal reasons
• Call recordings and transcripts: twelve months; notes from them stay with the client or enquiry record

The Margin Check generates your results automatically from your answers. They are prompts for you to consider, not decisions about you. We do not make decisions about you by automated means that have a legal or similarly significant effect.

You have the right to ask for a copy of what we hold about you, to have it corrected, to have it erased, to restrict what we do with it, to receive it in a portable format, to object to our use of it, and to withdraw your consent where we rely on consent. Email hello@widemargin.co.uk and we will answer within one month.

Your right to object

You can object at any time to our use of your information on the basis of legitimate interests, and we will stop unless we have a compelling reason to carry on. If you object to direct marketing, including any sorting of contacts we do for marketing, we will always stop. No exceptions.

If you are unhappy with how we have handled your information, please tell us first at hello@widemargin.co.uk. We will acknowledge your complaint within 30 days, look into it and keep you updated. You also have the right to complain to the Information Commissioner's Office, the UK's data protection regulator, at ico.org.uk or on 0303 123 1113.

This website is aimed at businesses and is not intended for anyone under 18.

Cookies are small files a website stores in your browser. We use as few as we can, and we only set marketing cookies if you agree.

• Headline version: remembers which version of our headline you saw, so we can learn which is clearer. It lasts until you close the tab and is not used to identify you. You can switch it off in Cookie settings.
• Your cookie choices: remembers whether you accepted or rejected cookies. Lasts twelve months. Strictly necessary, so always on.
• Security: Cloudflare may set a short lived cookie, about 30 minutes, to tell real visitors from bots. Strictly necessary, so always on.
• Marketing: a Meta pixel helps us measure our adverts. Only set if you accept marketing cookies.

You can change your choices at any time through Cookie settings at the foot of every page.

We use AI every day, because it is part of what we help businesses do. We use it to research, draft, summarise calls and analyse information. A person at Wide Margin reviews everything that goes to a client.

We want this website to work for everyone and we aim to meet the WCAG 2.2 AA standard. We are not aware of any current issues. If anything on the site gets in your way, email hello@widemargin.co.uk and we will provide the information in another format. Last reviewed 2 October 2026.

The content on this website is general information about how we work. It is not advice for your business, and sending us an enquiry does not create a contract between us. Any work we do together is set out in a separate written agreement, which takes precedence over anything published here.

Margin Check results are prompts to help you think. They are not a professional assessment of your business.

The content, the Margin Check, and the Wide Margin name and logo belong to Wide Margin Ltd. You are welcome to share links to our content and quote it with credit, but please don't reproduce it commercially without asking.

We keep the content accurate and review it, but we do not promise it is complete or up to date, and we are not liable for decisions taken on the strength of it or for any indirect loss arising from your use of the site. We are not responsible for the content of other websites we link to. Nothing in these terms limits any liability that cannot be limited by law.

We may update these terms; the date at the top of this page shows when they last changed. These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.